Scope of work: Web banner / web ads
Mock web ad for the Kind Breakfast granola bars. The idea behind this campaign was to be blunt and direct on both the text and the colors. The images of the granola bars are also simple enough, they showcase the product as well as the branding so there was no need for close ups and the logo to be present, leaving the ad real estate just for the text and the images of the products.
What I did: Created the text, selected typography to properly convey the message, the images of the granola bars.