Scope of work: Web banner / Web ads
Client: Chiquitita

Mock web ad campaign for Bananas (Chiquititas). The focus is in the product itself, not the brand. The background colors complement and go well with the color of ripe bananas. The idea was to use common fruit related phrases and sayings as a play on words so they end up having a double meaning, the obvious one and the one intended by the phrases.

Work I’ve done: Created the text, selected typography to properly convey the message, the images of the bananas, and background colors to enhance product display.

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