YouTube Music

Scope of work: Web banner / Web ads
Client: YouTube

Mock web ad campaign for YouTube Music. The idea here was for the text and image to complement each other. The text brings up the notion of pausing time, as in taking a break or taking the time to listen to music; or even yet, the idea of being focused in the music you like that all else seems paused. The image selection shows people enjoying music on their own or with company. And since this is a mock ad campaign, I was able to utilize variations for the way the text and the logo are printed (some directly over the image, some over a background that overlays the image).

Work I’ve done: Created the text, selected typography to properly convey the message, the images of people listening to music.

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