YouTube Music

Scope of work: Web banner / Web ads
Client: YouTube

Mock web ad campaign for YouTube Music. The idea here was for the text and image to complement each other. The text brings up the notion of pausing time, as in taking a break or taking the time to listen to music; or even yet, the idea of being focused in the music you like that all else seems paused. The image selection shows people enjoying music on their own or with company. And since this is a mock ad campaign, I was able to utilize variations for the way the text and the logo are printed (some directly over the image, some over a background that overlays the image).

Work I’ve done: Created the text, selected typography to properly convey the message, the images of people listening to music.

Visual Portfolio, Posts & Image Gallery for WordPress

Bananas

Scope of work: Web banner / Web ads
Client: Chiquitita

Mock web ad campaign for Bananas (Chiquititas). The focus is in the product itself, not the brand. The background colors complement and go well with the color of ripe bananas. The idea was to use common fruit related phrases and sayings as a play on words so they end up having a double meaning, the obvious one and the one intended by the phrases.

Work I’ve done: Created the text, selected typography to properly convey the message, the images of the bananas, and background colors to enhance product display.

Visual Portfolio, Posts & Image Gallery for WordPress

Kind Breakfast Granola Bars

Scope of work: Web banner / web ads
Client: Kind

Mock web ad for the Kind Breakfast granola bars. The idea behind this campaign was to be blunt and direct on both the text and the colors. The images of the granola bars are also simple enough, they showcase the product as well as the branding so there was no need for close ups and the logo to be present, leaving the ad real estate just for the text and the images of the products. 

What I did: Created the text, selected typography to properly convey the message, the images of the granola bars.

Visual Portfolio, Posts & Image Gallery for WordPress
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